Posts Tagged ‘Summer NAMM’

Bourns to Host Renowned Guitar Technicians Dickson and Kelly in Summer NAMM Booth

July 12, 2011

Riverside, Calif., Jul 12, 2011 – Bourns, Inc., a leading manufacturer and supplier of electronic components, today announced the company will have an exhibit at the Summer NAMM Show and will host renowned guitar technicians Lee Dickson and Will Kelly in the Bourns booth. Dickson and Kelly have worked with some of the world’s most influential guitarists and will be demonstrating the value of using Bourns® potentiometers (pots), encoders and other components in the design of guitars and other pro audio products. Bourns’ complete line of guitar potentiometers along with the company’s portfolio of supporting pro audio products will be on display in Booth #306 at Summer NAMM July 21-23, 2011, which takes place at the Nashville Convention Center in Nashville, Tennessee.

Lee Dickson served as Eric Clapton’s personal guitar technician for more than 30 years and presides over a vintage collection of some of the world’s most expensive and famous guitars. Will Kelly is a highly respected guitar builder and a contributing writer for Vintage Guitar Magazine’s popular monthly tech column, Shop of Hard Knocks. He recently featured the Bourns® Model 82 vintage guitar potentiometer in his May 2011 column entitled, “A Worthy Upgrade: Improved Tone with Just a Little Time, Money,” where he advocates upgrades to quality potentiometers to improve tone.

“We are excited to have two of the world’s leading guitar technicians in our booth for demonstrations during the Summer NAMM show,” said Chuck Manzano, product manager at Bourns, Inc. “There is no greater endorsement for Bourns’ line of guitar potentiometers than industry greats and notable technicians such as Lee Dickson and Will Kelly.”

On display during the show will be Bourns’ standard drop-in, mini, vintage and premium models plus dual potentiometer models for blend-balance control. The company’s potentiometer design kits that facilitate the development of new and upgraded professional guitar amplifiers will be shown as well. The kits provide a variety of resistance values and tapers and can also be used as a service kit for guitar amplifier service technicians. Bourns’ latest three-part video series that presents the differences between vintage and premium versus standard potentiometers will also be demonstrated. These latest videos are also available on the Bourns pro-audio multimedia webpage at www.bourns.com/proaudio and on the Bourns Pro Audio Channel on YouTube.

Additional components for the design and assembly of mixing consoles and peripheral equipment in the professional audio industry will be displayed. These products are specifically designed for use in professional audio, video, broadcast and lighting mixing consoles, as well as support peripheral equipment applications such as signal processors, amplifiers, and speaker systems. 
 
 
About Bourns
Bourns, Inc. is a leading manufacturer and supplier of automotive sensors, circuit protection solutions, magnetic products, microelectronic modules, precision potentiometers, panel controls and encoders and resistive products. Headquartered in Riverside, CA, Bourns serves a broad range of markets, including telecommunications, computer, industrial, instrumentation, automotive, consumer, non-critical life support medical, audio and various other market segments. Bourns products are manufactured according to ISO-9000 standards under Six Sigma quality programs. Additional company and product information is available at the company’s website at http://www.bourns.com/.

Bourns® and the Bourns logo are trademarks or registered trademarks of Bourns, Inc. and may be used publicly only with the permission of Bourns and require proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

Legendary Guitarist/Songwriter Jeff Carlisi to Make Appearance in Bourns’ Booth at 2010 Summer NAMM Show

June 2, 2010

RIVERSIDE, Calif., June 1, 2010 — Bourns, Inc. today announced that Jeff Carlisi, former guitarist of the rock band 38 Special, will make an appearance in Bourns’ booth during the upcoming Summer NAMM Show, June 18-20, 2010 in Nashville, Tenn.  Carlisi will meet attendees and sign autographs to help promote Bourns’ industry-leading line of guitar potentiometers.  The legendary guitarist/songwriter will also be promoting CAMP JAM, his summer rock music camp for kids and teens.

Attendees of the Summer NAMM Show are invited to meet Jeff Carlisi.

Where: Bourns’ booth #1245
When: Friday, June 18:  2:30 – 3:30 PM
Saturday, June 19: 11:00 AM – 12:00 PM

Carlisi has used Bourns’ guitar potentiometers for more than 30 years and is a supporter of the company’s products.  As the original guitarist and songwriter for the classic southern rock band 38 Special, Carlisi has five platinum albums that include mega-hit songs “Caught Up in You,” “Second Chance,” and “Hold on Loosely.”  Today, Carlisi is helping young aspiring musicians make their rock star dreams come true with CAMP JAM, which he co-founded in 2004.

CAMP JAM is the ultimate summer rock music camp for kids and teens and is held in 17 cities across the U.S. and Canada.  The CAMP JAM program gives young musicians the chance to meet others their age for the rock ‘n’ roll experience of a lifetime—from forming their own bands and playing a concert to hanging out with rock music legends.  For more information, visit http://www.campjam.com/.

About Bourns
Bourns, Inc. is a leading manufacturer and supplier of automotive sensors, circuit protection solutions, magnetic products, microelectronic modules, trimming and precision potentiometers, panel controls and encoders and resistive products.  Headquartered in Riverside, CA, Bourns serves a broad range of markets, including telecommunications, computer, industrial, instrumentation, automotive, consumer, non-critical life support medical, audio and various other market segments.  Bourns® products are manufactured according to ISO-9000 standards under Six Sigma quality programs.  Additional company and product information is available at the company’s website at http://www.bourns.com/.

Bourns® and the Bourns logo are registered trademarks of Bourns, Inc. and may be used only with the permission of Bourns and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.